Work

The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe.

Year: 2013

Type: article

Study design: Observational Study

Source: European Journal of Business and Management

Authors: Munyaradzi Mutsikiwa, John Marumbwa, David Chenjerai Mudondo

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W1576293378

FWCI: 2.202

Cites: 18

Cited by: 7

Related to: 10