Work

An Investigation of Social Media Usage, Brand Consciousness, and Purchase Intention towards Luxury Products among Millennials

Year: 2011

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6854-8_12

Authors: Shu-Chuan Chu, Sara Kamal

Institutions: DePaul University, American University in Dubai

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1576884118

FWCI: 3.266

Cites: 35

Cited by: 19

Related to: 10