Work

Branding of post‐purchase ancillary products and services

Year: 2010

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561011032261

Authors: William E. Baker, Donald Sciglimpaglia, Massoud Saghafi

Institutions: University of Akron, San Diego State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1577017779

FWCI: 3.805

Cites: 54

Cited by: 24

Related to: 10