Work

Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions

Year: 2006

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340601500203

Authors: Gi-Yong Koo, Jerome Quarterman, Leisa Flynn

Institution: University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1577138836

FWCI: 17.62

Cites: 30

Cited by: 210

Related to: 10