Work

The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects

Year: 2008

Type: conference-paper

Study design: Observational Study

Source: Kent Academic Repository (University of Kent)

Authors: Xuemei Bian, Luiz Moutinho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1577207139

FWCI: 3.491

Cites: 67

Cited by: 16

Related to: 10