Work

Geschäftstypen im Industriegütermarketing

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-91260-2_10

Authors: Klaus Backhaus, Katrin Mühlfeld

Institutions: University of Münster, Universität Trier

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1577604175

FWCI: 6.712

Cites: 74

Cited by: 10

Related to: 10