Work

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

Year: 2004

Type: article

DOI: 10.1057/9780230509818

Author: Tony Ellson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1577614369

FWCI: 3.711

Cites: 276

Cited by: 13

Related to: 10