Work

Introduction to Marketing

Year: 1981

Type: book

Author: John Frain

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1577809100

FWCI: 2.659

Cites:

Cited by: 8

Related to: 10