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Data Mining Using Rules Extracted from SVM: An Application to Churn Prediction in Bank Credit Cards

Year: 2009

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-642-10646-0_47

Authors: M. A. H. Farquad, V. Ravi, S. Bapi Raju

Institutions: Institute for Development and Research in Banking Technology, University of Hyderabad

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1577970501

FWCI: 9.505

Cites: 36

Cited by: 18

Related to: 10