Work

Total branding by design : how to make your brand's packaging more effective

Year: 1995

Type: book

Source: Kogan Page eBooks

Author: Paul C. Southgate

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1578103374

FWCI:

Cites:

Cited by: 9

Related to: 10