Work

TV-Markenführung: Besonderheiten, Strategien und Instrumente

Year: 2011

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-531-92836-4_1

Author: Kati Förster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W157828215

FWCI: 1.633

Cites: 21

Cited by: 8

Related to: 10