Work

Projective techniques for brand image research

Year: 2007

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750710754326

Authors: Anouk Hofstede, Joris van Hoof, Natascha Walenberg, Menno de Jong

Institution: University of Twente

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1578359551

FWCI: 20.08

Cites: 20

Cited by: 111

Related to: 10