Work

Impedance to Globalization

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1300/j042v19n03_02

Authors: Srinivas Durvasula, Steven Lysonski

Institution: Marquette University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1578434193

FWCI: 1.17

Cites: 34

Cited by: 27

Related to: 10