Work

Consumer acculturation processes and cultural conflict

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/0148-2963(94)00035-d

Authors: James W. Gentry, Sunkyu Jun, Patriya Tansuhai

Institutions: University of Nebraska–Lincoln, Washington State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1578505728

FWCI: 8.087

Cites: 52

Cited by: 100

Related to: 10