Work

International Marketing Culture

Year: 2015

Type: reference-entry

Source: Wiley Encyclopedia of Management

DOI: 10.1002/9781118785317.weom090484

Author: Rudolf R. Sinkovics

Institution: University of Manchester

Language: English

Topic: Global and Cross-Cultural Management

Subfield: Anthropology

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1578523050

Cites: 14

Cited by:

Related to: 10