Work

Effects of partitioned country image in the context of brand image and familiarity

Year: 1999

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651339910257610

Authors: Dongdae Lee, Gopala Ganesh

Institutions: Tongmyong University, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1578557722

FWCI: 9.662

Cites: 50

Cited by: 223

Related to: 10