Work

Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge

Year: 2015

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2015-0818

Author: Georgios Halkias

Institution: University of Vienna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1578684508

FWCI: 13.23

Cites: 63

Cited by: 90

Related to: 10