Work

Markenbildung und Markenstrategien

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-05752-9_8

Authors: Heribert Meffert, Christoph Burmann

Institutions: University of Münster, University of Bremen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1579770865

FWCI: 19.22

Cites: 39

Cited by: 14

Related to: 10