Work

Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten

Year: 2012

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4001-8_11

Authors: Manfred Kirchgeorg, Beatrice Ermer

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W158007662

FWCI: 1.611

Cites:

Cited by: 7

Related to: 10