Work

Ursachen und Wirkungen von Markenerosion

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9_13

Authors: Manfred Kirchgeorg, Oliver Klante

Institutions: HHL Leipzig Graduate School of Management, HAW Hamburg

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1580585692

FWCI: 5.945

Cites: 17

Cited by: 10

Related to: 10