Work

Consumer‐based brand equity in banking industry

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/02652321211247417

Authors: Musa Pinar, Tulay Girard, Zeliha Eser

Institutions: Valparaiso University, Pennsylvania State University, Başkent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1582124159

FWCI: 10.96

Cites: 43

Cited by: 53

Related to: 10