Buy four get 30% off: how consumers respond to missing a quantity discount
Year: 2015
Type: article
Source: European Journal of Marketing
Authors: Wen-Hsien Huang, Chun-Ming Yang
Institutions: National Chung Hsing University, Ming Chuan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: National Science Council
OpenAlex ID: W1582849006