Work

A conceptual framework to measure brand loyalty

Year: 2010

Type: dissertation

Study design: Observational Study

Source: Boloka Institutional Repository (North-west University)

Author: Ahmed I. Moolla

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1583122687

Cites: 268

Cited by: 21

Related to: 10