Work

Marketing Communications Classics20022Maureen FitzGerald, David Arnott. Marketing Communications Classics. London: Thomson Learning Business Press 2000.

Year: 2002

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm.2002.36.7_8.951.2

Author: Brett Martin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1583747740

FWCI: 1.479

Cites:

Cited by: 8

Related to: 10