Work

Liderazgo de marca

Year: 2001

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: David A. Aaker, Erich A. Joachimsthaler

Language: Polish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1583992301

FWCI:

Cites:

Cited by: 11

Related to: 10