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The Marketing Plan
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Year:
1994
Type:
article
Author:
William A. Cohen
Language:
English
Topic:
Marketing and Advertising Strategies
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W1584025558
FWCI:
1.421
Cites:
Cited by:
17
Related to:
10