Work

Made to Stick

Year: 2008

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760810858882

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1584378623

FWCI: 30.48

Cites:

Cited by: 76

Related to: 10