Work

Marketing Management - Strategy and Cases

Year: 1978

Type: book

Authors: Douglas J. Dalrymple, Leonard J. Parsons

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1585408159

FWCI:

Cites:

Cited by: 33

Related to: 10