Work

Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends

Year: 2000

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(99)00025-9

Authors: Harmen Oppewal, Jordan J Louviere, Harry J.P Timmermans

Institutions: University of Surrey, The University of Sydney, Eindhoven University of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1585447029

FWCI:

Cites: 37

Cited by: 21

Related to: 10