Work

Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930

Year: 2008

Type: preprint

Source: RePEc: Research Papers in Economics

Author: Stefan Schwarzkopf

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1585651635

Cites: 6

Cited by: 11

Related to: 10