Work

Branding: A Key Marketing Tool

Year: 1987

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1007/978-1-349-08280-3

Author: John M. Murphy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1586241444

FWCI: 3.856

Cites:

Cited by: 125

Related to: 10