Work

Industrial Pricing Orientation: The Organizational Transformation to Value-Based Pricing

Year: 2011

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1839838

Authors: Stephan M. Liozu, Richard J. Boland, Andreas Hinterhuber, Sheri Perelli

Institutions: Case Western Reserve University, Bocconi University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1586285443

Cites: 106

Cited by: 23

Related to: 10