Work

Consumer Expectations of the Information Content in Advertising

Year: 1996

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1996.11104635

Authors: E. Lincoln James, Karen Champagnie Alman

Institutions: Washington State University, University of Oregon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1586329470

FWCI: 5.443

Cites: 37

Cited by: 10

Related to: 10