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PubMed
Details
Locations
Year:
2001
Type:
article
Source:
PubMed
Authors:
W Baker,
M Marn,
C Zawada
Institution:
McKinsey & Company (United States)
Language:
English
Topic:
Consumer Market Behavior and Pricing
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W1586799442
FWCI:
37.64
Cites:
Cited by:
112
Related to:
10