Work

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Year: 2011

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1836457

Authors: Jonah A. Berger, Benjamin Ho, Yogesh V. Joshi

Institutions: University of Pennsylvania, Vassar College, University of Maryland, College Park

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1586979599

Cites: 123

Cited by: 15

Related to: 10