Work

Multimedia and Purchase Intentions : Web Design for Fashion E-Tailers

Year: 2011

Type: dissertation

Abstract: Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content. The purpose of this thesis is to investigate attitude towards multimedia and whether it influences one’s online purchasing intentions for high-end fashion.

Source: Jonkoping University Library (Jönköping University)

Authors: Lisa J. Carlsson, Sara Chehimi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1587056856

Cites: 38

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Related to: 10