Work

Brand Personality and Brand Equity Research: Past Developments and Future Directions

Year: 2014

Type: preprint

Source: SSRN Electronic Journal

Authors: Anees Ahmad, Thyagaraj S. Kuthambalayan

Institution: Indian Institute of Technology Dhanbad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1587101560

Cites:

Cited by: 18

Related to: 10