Work

Importance of Brand Personality To Customer Loyalty: A Conceptual Study

Year: 2011

Type: article

Source: New Media and Mass Communication

DOI: 10.7176/nmmc.vol14-10

Authors: Reshma Farhat, Bilal Mustafa Khan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1587442159

FWCI: 4.638

Cites: 25

Cited by: 25

Related to: 10