Work

Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image

Year: 2013

Type: article

Source: Schmalenbach Business Review

DOI: 10.1007/bf03396856

Authors: Oliver Schnittka, Henrik Sattler, Mario Farsky

Institution: Universität Hamburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1587743385

FWCI: 1.981

Cites: 37

Cited by: 18

Related to: 10