Work

Luxury after the crisis: Pro logo or no logo?

Year: 2010

Type: article

Source: HAL

Author: Kapferer, Jean-Noël

Institution: HEC Paris

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1587891273

FWCI: 4.438

Cites:

Cited by: 37

Related to: 10