Work

Advertising and Product Trial - the Effect of Message’s Regulatory Focus and Product Type on Consumer Evaluations

Year: 2010

Type: article

Source: RePEc: Research Papers in Economics

Author: Camelia C. Micu

Institution: Fairfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1588239365

FWCI: 2.85

Cites: 29

Cited by: 6

Related to: 10