Work

Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-14-04-2013-b003

Authors: Aila Khan, John Stanton, Syed Rahman

Institution: Western Sydney University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1588287608

FWCI:

Cites: 121

Cited by: 13

Related to: 10