Work

The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer

Year: 2005

Type: article

Abstract: After the dot-com bust there is considerable evidence that multi-channel retailers are more successful than purely on-line retailers.Multi-channel retailing is becoming mainstream and considerable research exists on successful multi-channel strategies.Despite this, some organisations are having more success than others with their multi-channel approach.We talked to the management of one of Australasia's most successful multi-channel apparel and home-ware retailers about the theory and practice of multichannel retailing, with the aim of building on existing theory in multi-channel e-commerce.

Source: AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems

DOI: 10.3127/ajis.v12i2.88

Authors: Mary Tate, Beverley Hope, Brent Coker

Institution: Victoria University of Wellington

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1588320142

FWCI: 1.275

Cites: 22

Cited by: 14

Related to: 10