Work

I Hear you Knocking … Can Advertising Reach Everybody in the Target Audience?

Year: 2002

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530204400203

Authors: Ian Brace, Louise Edwards, Clive Nancarrow

Institutions: National Farmers Organization, University of the West of England

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1588385686

FWCI:

Cites: 15

Cited by: 11

Related to: 10