Work

Nature and antecedents of a marketing approach according to Italian SME entrepreneurs

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Entrepreneurial Behaviour & Research

DOI: 10.1108/13552551111139610

Authors: Gianluigi Guido, Alberto Marcati, Alessandro M. Peluso

Institutions: University of Salento, Libera Università Internazionale degli Studi Sociali Guido Carli

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1588401050

FWCI: 6.489

Cites: 47

Cited by: 22

Related to: 10