Work

A qualitative approach to understanding brand image in an international context

Year: 2013

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-02-2012-0024

Authors: Ružica Brečić, Jelena Filipović, Matthew Gorton, Galjina Ognjanov, Žaklina Stojanović, John White

Institutions: University of Zagreb, Ekonomski fakultet - Zagreb, University of Belgrade, Newcastle University, University of Plymouth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1589240683

FWCI: 5.945

Cites: 41

Cited by: 23

Related to: 10