Work

The Nature of Commitment in Sport Sponsorship Relations

Year: 2002

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-04-03-2002-b005

Author: Simon Chadwick

Institution: University of Leeds

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1589430294

FWCI:

Cites: 23

Cited by: 17

Related to: 10