Work

Advertising Creativity in Korea: Scale Development and Validation

Year: 2010

Type: article

Source: Bryant Digital Repository (Bryant University)

Authors: Byoung Hee Kim, Sangpil Han, Sukki Yoon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1589540949

FWCI:

Cites: 31

Cited by: 9

Related to: 10