Work

Gender Effects to the Formation of Overall Product Satisfaction

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v08n01_05

Authors: Luiz Moutinho, Mark Goode

Institutions: Cardiff University, University of Wales

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1589617979

FWCI:

Cites:

Cited by: 49

Related to: 10