Work

The Perceived Informativeness of National and Retail Advertising

Year: 1987

Type: article

Study design: Observational Study

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1987.10504918

Authors: Karen Whitehall King, Leonard N. Reid, Spencer F. Tinkham, James Pokrywczynski

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1590170116

FWCI: 5.413

Cites: 33

Cited by: 29

Related to: 10